Ecosia is a plug-in search bar which intend to help the Earth. Every 5 researches, the digital money you're generating turns into a tree.
Planting trees... and more! In addition to repopulate the forests mostly setted in poor countries, Ecosia is also providing a job the populations affected by the deforestation, using their influence to help those who really need it : women, unemployed young persons,...
As every project based on popularity, Ecosia was in need of an ad campaign which could bring them more fame in order to plant more trees. This campaign had to speak to everyone, especially the youngs who spend a lot of time on social medias. Ecosia needed to sensibilize about ecology and deforestation, but in a cute, soft way.
I worked on 2 differents fictional ads, one focusing on the poor populations, the other on the search bar. On both cases the message was simple : it IS easy to do something for the Earth... from your own device!